Practical engineering for complex commerce

We build and connect the technology around your business. The engagement starts with the workflows, constraints and outcomes that matter to your team.

Custom ecommerce and B2B

Build buying experiences around your catalog, customers, and business rules. We develop storefront features and B2B workflows that fit the systems and teams supporting each order.

Common needs

Customer-specific buying requirements, repeat ordering, account workflows, and connections to back-office processes.

Example deliverables

  • Customer journey and requirements map
  • Implemented storefront features
  • Agreed system connections
  • Validation against real buying scenarios
  • Handover notes
  1. Customer signs inAccount and eligibility rules apply
  2. Orders or reordersCatalog and terms fit the account
  3. Approval, if neededThe right person reviews the order
  4. Order reaches the back officeMapped to the ERP and fulfillment
Illustrative workflow. Real buying flows follow your customers’ accounts, terms and approvals.

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ERP and fulfillment integrations

Connect the flow of orders, inventory, and fulfillment information across your business. We map data ownership and handoffs, implement the connections, and define how exceptions should be detected and resolved.

Common needs

Orders that do not reach the ERP, duplicate records, inventory mismatches, delayed fulfillment updates, and unclear error ownership.

Example deliverables

  • System and data-flow map
  • Field mappings
  • Integration implementation or repair
  • Exception-handling rules
  • Test scenarios
  • Operational runbook
Order, inventory and fulfillment-status workflowThree systems: storefront, ERP and fulfillment. Orders flow from the storefront to the ERP and inventory levels flow back. The ERP sends fulfillment requests to fulfillment and receives shipment status. Example exception: the ERP rejects an order because a customer record is not found, and the order operations team reviews, corrects and resubmits it.OrdersInventory levelsFulfillmentrequestsShipment statusStorefrontCustomer placesan orderERPOrder record andinventoryFulfillment3PL or warehousesystemExample exceptionThe ERP rejects an order because the customer record is not found.Responsible team: order operations reviews, corrects and resubmits the order.Order, inventory and fulfillment-status workflowThree systems: storefront, ERP and fulfillment. Orders flow from the storefront to the ERP and inventory levels flow back. The ERP sends fulfillment requests to fulfillment and receives shipment status. Example exception: the ERP rejects an order because a customer record is not found, and the order operations team reviews, corrects and resubmits it.OrdersInventorylevelsFulfillmentrequestsShipmentstatusStorefrontCustomer places an orderERPOrder record and inventoryFulfillment3PL or warehouse systemExample exceptionThe ERP rejects an order becausethe customer record is not found.Responsible team: order operationsreviews, corrects and resubmits.
Illustrative workflow. Systems, data ownership and who resolves exceptions are agreed with each client.

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Product data and content workflows

Prepare product information for the channels where you sell. We help structure attributes, variants, and assets, then connect the review and publishing steps around your existing systems.

Common needs

Inconsistent attributes, missing assets, repeated data entry, unclear approvals, and slow catalog updates.

Example deliverables

  • Attribute and variant model
  • Source-of-truth decisions
  • Validation rules
  • Review workflow
  • Channel mapping
  • Documented responsibilities
  1. PrepareProduct record, attributes, variants, assets
  2. ReviewRequired fields checked and approved
  3. PublishMapped to each sales channel
Illustrative workflow. Steps, owners and channels are defined with each client.

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Custom web applications

Give your team a practical tool for work that does not fit a standard application. We design internal workflows, customer portals, and partner applications around the users, data, and decisions involved.

Common needs

Manual coordination, disconnected reporting, repetitive data entry, and unclear work queues.

Example deliverables

  • Workflow and user requirements
  • Interface design
  • Application and integrations
  • Access roles
  • Validation and handover documentation
Illustrative example with fictional data: a work queue that shows each request, who owns it and what happens next.

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Choose the engagement that fits the work

A focused project can address a defined build or integration need. An ongoing digital team engagement can support a sequence of improvements. We agree on scope, responsibilities and delivery expectations before work begins.

Discuss your requirements

Share the systems involved and the outcome you need. A short description is enough to start.

Discuss your requirements